If you’ve ever picked up a product and wondered if it's actually as healthy as it claims to be, you are not alone. Navigating food labels is a tedious task in itself and can often leave you feeling more confused than ever.

We have collated our top tips and tricks to make your trip to the supermarket as care-free and enjoyable as possible, and to ensure you aren’t tricked by clever marketing to persuade you into buying products that are neither satisfying for your body or your bank account! 

Protein is a nutrient that has received a lot of attention in the health and fitness industry as of late, mainly for its role with muscle repair and recovery and its effect on satiety levels.

Protein holds benefits that go well beyond those you may have heard, however due to advancements in the food industry and technology, protein-based products are now more available than ever and pushed onto consumers who don’t actually need them.